GOVSEC - Marketing Campaign

MISSION: To provide a forum that fosters communication and cooperation between industry and government security, law enforcement and emergency responders at the federal, state, local and tribal level to protect America's citizens and critical assets.

Marketing Campaign

THE 2008 MARKETING PLAN INCLUDES:
4 Nationwide distribution of 400,000+ direct mail brochures (see below for
       details!)
4 Advertisements in 32+ different leading publications (More than 2.3 million ad
       impressions!)
4 100,000+ inserts in 6 leading publications
4 200,000+ e-mail impressions delivered to federal, state and local government
       buyers
4 Distribution of press releases resulting in frequent, unparalleled publicity
4 Washington, DC, metro drive-time radio spots reaching 165,000+ government
       listeners
4 50+ co-op, grassroots marketing partnerships

DIRECT MAIL PIECES INCLUDE:
Brochure #1: GovSec, U.S. Law and Ready was announced with this invitation to attend in November to nearly 20,000 qualified prospects!

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Conference Brochures: 200,000 Conference brochures outline the 2008 GovSec, U.S. Law and Ready Conferences - the #1 rated learning events in the nation.

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